Nashville, Tenn.—First Company Management, one of Christian music’s leading full-service personal artist management firms, has entered into a strategic partnership with Sovereign, an innovative digital marketing firm specializing in multiplying audience reach through state-of-the-art communication technology. Under the agreement, Sovereign will provide digital and social media services for award-winning First Company artists Newsboys and Audio Adrenaline, as well as resourcing additional artists, projects and tours represented by the company.
“Going back to the very beginning of our partnership, Sovereign has completely understood what marketing in the entertainment business is—and should be,” said Wes Campbell, president/founder, First Company Management. “We are excited about the future as we work together to expand our partnership deeper and further.”
“Our endeavor with First Company Management will afford both companies the opportunity to break ground together on something truly historic in the 21st century landscape of music and marketing,” said Jason Barrett, co-founder, Sovereign.
“It’s been exciting to see both First Company Management and Sovereign significantly broaden how we serve our clients—especially when in partnership together,” said John Pfaender, co-founder, Sovereign.
First Company Management (FCM) was established in 1995 by Christian music visionary Wes Campbell. Anchoring the firm’s roster are Platinum-selling Newsboys and two-time GRAMMY® Award winners Audio Adrenaline. FCM also represents GRAMMY®-nominated singer/songwriter and Gotee recording artist Ryan Stevenson; acclaimed pop/rock bands 7eventh Time Down, Abandon and Ashes Remain; hip-hop recording artist Rapture Ruckus; chart-topping singer/songwriter Jonathan Thulin; and country artist Lexi Larsen, among others.
Founded by Jason Barrett and John Pfaender in 2013, Sovereign provides full-service digital marketing and communication expertise and implementation. Spanning multiple industries, Sovereign’s clients include Chick-fil-A, HarperCollins, Creation Festivals and Thomas Nelson, among others.
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